"The mid-range Android smartphone space is probably the toughest of the mobile phone markets in existence.Three new Nokia smartphones running on Googles Android platform are due to go on sale in upcoming weeks and the hope is that the 3310 will whet appetites.HMD hopes that its 22 hours of talk time and up to one month of standby time will heighten its appeal for customers looking for a break from smartphone overload or a reliable device for lively nights out.Nokia 3310, a basic talk and China portable saw mill Suppliers text phone, was the worlds most popular device in 2000 and the first handset owned by many smartphone users of today."The first delivery was fully pre-ordered and well probably need to wait couple of weeks before we have 3310 widely available in our stores," said Jan Virkki, head of consumer products at Finlands largest telecom operator Elisa.HMD has sole use of the Nokia brand on all phones and tablets for the next decade, and it will pay royalties to Nokia Oyj..Nokia relaunched its simple but classic 3310 phone in its home market of Finland on Wednesday, hoping a wave of nostalgia may boost the brand as it expands into newer smartphones. This is their challenge, and HMD needs to quickly move the market forward," said Wood."In the UK, initial sales have been very strong, and thats a pretty good achievement because this is a very basic phone, it doesnt even have Wi-Fi on it," said Ben Wood, analyst at CCS Insight.".While operators and retailers in other countries - including Britains Carphone Warehouse - have echoed Elisas message, the precise level of consumer appetite is difficult to estimate as HMD did not give any sales figures.Initial demand appears to be strong..Once the worlds dominant phonemaker, Nokia Oyj sold its handset operations to Microsoft in 2014, leaving it to focus on telecoms network equipment.But its brand has gone back on the mobile market across much of Europe and India thanks to a licensing deal with HMD Global, a new company led by former Nokia executives and backed by Chinese electronics giant Foxconn."It looks like the brick, like the ones we had when we were kids," said student Oona Patomaki, walking by Elisas store in downtown Helsinki.The nostalgic appeal was clear."New 3310s, at least, mean that consumers are now aware that Nokia is back.The updated version, in bright red or yellow or more modest blue or grey and featuring the classic Snake game, sells for 49 euros ($52).


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